31.5 x 24 cm, [170] pp.; offset-printed Exhibition catalogue housed in paperboard binder published in conjunction with show held March 22 - April 27, 1969.""An exhibition sponsored by Philip Morris Europe."" Extensive and primary exhibition dedicated to the amalgam of Pop, Minimal and Conceptual Art. The exhibition traveled to Institute of Contemporary Art, London, 28.9.69-27.10.69, with similar catalogue, also present: same size, but within a dark brown paperboard binder. + visitor's guide to the exhibition in the Fondazione Prada in Venice 2013, staple-bound
Harald Szeemann's 1969 legendary exhibition Live in Your Head: When Attitudes Become Form was one of the first shows to bring together new tendencies in 1960s art, such as postminimalism, Arte Povera, Land art and Conceptual art. It is very rare to find both catalogues together
